Top business booming during Covid

The coronavirus has reshaped our entire life; it had a large impact on global businesses and finance, which would be felt for the years to come. It has obliged people to spend most of their time with their families, forcing them to work and clean for themselves. It has closed all the malls, shopping complexes, hotels, bars, casinos, and everything where people used to gather. The pandemic has undoubtedly disrupted the entire world.

The COVID-19 pandemic has led to an unusual situation, with incalculable health, social, and economic consequences. At the start of the outbreak, the financial markets collapsed, although not all sectors suffered equally. Let us look at the top 5 businesses that boomed despite the economic downfall during the Covid-19 pandemic.

1. Drugstore and Pharmacies

The Pharmacies played an essential role in the fight against novel coronavirus. Medical stores were open during the pandemic as they were a part of essential service so that patients who require medicines could purchase them on time. Also, the online pharmacy business provided an option for home delivery so that people wouldn’t have to go out of their houses.

2. Grocery stores

Another business that thrived during the pandemic is the grocery business. The restrictions and closing of all the pubs, restaurants, hotels, and local eateries led to people making food for themselves and their families. This led to the growth of large and local grocery stores as well as vegetable and fruit vendors. People could also buy groceries from the comfort of their homes through online grocers like JioMart and Grofers.

3. Gaming and Esports

Due to the Quarantine, millions of people locked up at home, bored, distressed, and torment took up gaming and Esports. It is one of the sectors that wasn’t affected by the pandemic and grew tremendously during the quarantine. It came to the rescue of people and helped them in staying engaged and positive during this time. People who were completely isolated from their family members felt less depressed while playing games online

4. Digital Media industry

As we all know, Covid-19 pandemic has been disastrous for films and entertainment shows as all the halls, theatres, stage shows, live concerts were prohibited during the pandemic. However, this led to a boost in digital media. As people spent most of their time indoors, they found a way to entertain themselves through online content. People started binding shows and bought the membership of online media platforms like Netflix and Amazon.

5. Educational Technology

As schools and colleges were shut down during the lockdown. Ed-tech has been the saviour for teachers, students, and parents as well. On-the-spot doubt clearance, and practice papers are offering a fulfilling learning experience for students. Teachers had to make use of online platforms like Zoom, Microsoft Teams, Google Meet, etc for teaching students. Teachers had to change their traditional teaching methods and adapt interactive and innovative teaching methods.

CategoriesBusiness Marketing

Importance of Digital Marketing for a New and Existing Brand

There is so much buzz going on about digital marketing and its advantages these days as most of the companies these days are switching to digital means to maintain relationships and target new clients.

Our desire for change and modernization has brought us all on a very different path than what used to be traditional means and that is why it has become important for all businesses, new and old to know about the importance of digital marketing and involve their business in the same.

One of the major reasons is that all the customers are online. Yes! These days everybody prefers shopping or availing services online than a physical visit for the same. Your existing customers are already looking for you online, however, if they fail to find you they will probably switch to someone else who is capable of providing them with this facility. Not just the existing ones, but there is a whole wide range of new customers for you to target as well.

Secondly, cost affordability. The use of a digital marketing strategy to promote your business is way cheaper than the traditional means and thus helps you save to spend it on the expansion and further promotion of your business. It only requires a thorough study of the market for which you can always hire a digital marketing expert to help you out in your grey areas.

A digital platform allows you to measure the growth, downfall, revenues, and costs easily. It is very easy for you to place a count on the number of people who engaged with your brand which can also be potential customers in the future. You can monitor all your ads and campaigns in the comfort of your house and also identify the mistakes to perform better in the future.

Digital marketing trends and policies help you build a reputation for your brand that allows the customers to see what your business is all about and helps build rapport with your customers. A solid brand image online will help people choose faster and make quicker decisions to settle with you. Content marketing and social media marketing are two of the easiest ways to build a reputation for the brand and reach more people than ever.

A business must expose itself to bigger audiences to grow as it is the need of the hour and digital marketing is the most comfortable way to achieve it. It might sound scary at first, however, once you learn the potentials that it can have for your business, you wouldn’t mind going for it.