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A trademark is a unique and distinct “brand name” or “logo” or “tag line” that you can use to distinguish your product from those of others and your competitors. After registration of your trademark you can save your brand or logo or tag line by prohibiting other people from using the same or similar names. For e.g. In case of AMUL the tagline is “Taste of India” which is a registered trademark. It provides them protection as it is illegal to use the same logo or tagline.
Nobody will dare to copy your brand name once it is a registered trademark.
Customers give more preference to registered brands with TM Trademark registration helps establish ownership and protect brand of an entity.