Design

We are already well aware of why a website is important for any business, however, an E-Commerce business needs a website more than any other one. There are no doubts that selling products online has been a great opportunity for all businesses. Of course, listing on big marketplaces like Amazon, Flipkart, etc has its own limitations in terms of sales and revenues earned through them, that is why it becomes even more important and convenient to have a website of your own.

From a customer’s aspect an E-Commerce website is very convenient to make purchases and view new products. The process is very quick and people can make use of this service 24/7 from the comfort of their room. Not just this, customers can be provided with a lot of information through this and the businesses can adapt according to the new technology and lifestyle changes.

For the brand, developing an E-Commerce website can increase their reach. Millions of people all over the world can access the products. With this advancement, there are no geographical limitations and the whole world is your playground. You can easily personalise the product listing once you have created them and this gives the buyers more information on what you have to offer.

All the extra costs that you need to pay for a physical store are cut down to a minimum and the extra money that you get can be used to give the customers monetary benefits and discounts which in turn will engage even more customers as this acts as an incentive. With the help of placing cookies on the customer’s computer you can realise what all they are looking for and thus create a path for targeted communication.

All in all, having a website of your own can help you grow your business, gain new insights, know about the market and any existing competition better than you can physically, and gives you a chance to be creative with all your marketing strategies. This diversification is healthy, it saves a lot of money and more importantly time.

Be it an existing website or a completely new website, the functionality, appearance, and aesthetics of it matter a lot. Web developers and designers have to work together to produce a website that is easily located by the search engines, engages customers, and also stimulate conversions. Some of the important factors to consider while designing your website are,

1. Optimized for Mobile Devices

Today’s world exists at the tips of our fingers and people spend more time surfing on mobiles than on their PCs or laptops. So, it becomes really important to optimize your website for any mobile device. Check for the page speed, image rendering, and the scroll depth of the website and its pages on multiple devices just to make sure that everything is functioning properly.

2. CTA (Call to Action)

A CTA like “Contact Us”, is very important for any website as it demonstrates that the business wants to build a relationship with the customer. It is a very clear indication of what steps you want them to take next after consuming all the relevant information that your website has given them already. Make sure that the CTA of your website is visible and easily accessible.

3. Branding

Putting a tag that specifies that this website is of your business is very important. The design, color, and fonts of your logo are an important part of the website. Place the logo at an easily visible location on the site. Branding helps solidify the trust of people and also in the identification of the brand. Also, putting out the logo on all the shipments, packages, and print advertising will benefit the business.

4. Design and Colour Scheme

As is well said that “The first impression is the last impression”, you don’t want a bad one, so the layout of the website needs to be appealing. The design of the site should be clean and easy to read and navigate. It’s essential to know the company’s niche and use color according to the same as different colors evoke different emotions in people. This sets a good impression on the viewers and makes the website look attractive.

5. Navigation and Usability

Good navigation in a website gives a better user experience to the customers, and a good experience is necessary to make the users come back to you and your website. Add a site map to make the navigation process of your website more efficient. Websites that are easy to use are more likely to garner more customers and usability can be increased by displaying the products and services on the home page making it easy for the user to avail themselves.

To review, in addition to increasing the traffic, providing CTA, generating leads, a website’s work is also to give a better user experience to the customer by providing engaging SEO-friendly content and providing an easy to navigate and appealing experience.